From selling points to selling points companies doing-.docVIP

 PAGE \* MERGEFORMAT 6 From ‘selling points’ to ‘selling points’ companies doing? Filed product marketing plan, our first thought is to create a product out of a selling point loud. In terms of mechanism, the origin, the effect on the materials, packaging, etc., will choose the other one can effectively distinguish between competing demands of personalized products. Purpose is very simple, it is hoped that through this difference of position, to allow consumers to remember the product’s ‘look and abilities’, and thus more conducive to sales. Therefore, we often see is the media and publicity materials such as the text demands, the product one after another beautiful code, eyeball to stimulate the target customers, while consumers have also angered the autonomous right of choice. Enterprises are taken for granted that as long as you can from their own packaged, and then be able to achieve through strong advocacy of consumers thought the occupation, leading to significant sales and profits. This completely dynamic enterprise self-centered marketing thought, in that ‘selling points’ for the last time (USP marketing) really played a good role, making a number of products for speculation by individuals and companies access to a lot of profits, the completion of of the primitive accumulation has become the backbone of this year, China’s pharmaceutical industry. Why should we change to ‘selling points’ aspirations The current medical environment, product and market the richness of the diversity of unprecedented prosperity, when patients see more of these sorts of products and bizarre suit the market demand, the gradually become more rational. They are no longer heard ‘what a product is what the science and technology, what the treatment what tyranny **’ time, will be tempted as before, but would be very sensible to use their common sense has also been formed to ask ‘real of it? ‘This question does not matter, companies spend great efforts to extract the product ma