From little brand to big brand.docVIP

 PAGE \* MERGEFORMAT 13 From ‘little brand’ to ‘big brand’ In fact the date of this title is not very good, because here I do not want to say about the brand from scratch or a small to large building process, but to simply talk about the brand graft problems. Present as the market economy continues to develop, many factories have been out of the original production and marketing of solid, while the change in order to participate in the market the most cutting-edge brands. Both Haier, Lenovo, or else the United States, and MACRO, are successful in the production and management process, establish the side banner. But at the same time we also see that many of the plants developed to a certain phase, began to seek a broader market space, but can not effectively will be the brand has been successfully grafted to the new development area, and even some brands of energy transfer in the hard-line at the same time, affecting the original brand value, and ultimately make the brand has become tasteless, really a pity. Having said that, let us look at the brand transfer points. In fact, a strong brand, has succeeded to the external sector, and even differences in the coverage of the industry, making the old and new markets with strong brands, supported by expansion or occupy market space. Grafting is essentially brand to brand value has been established, based on the content or value of the brand applied to new products or markets. It can effectively prevent a new market place created too much risk, while government can help the market identify the form guide. At the same time, but also be able to plant for the development of new markets or new areas to reduce the cost of entering the market, and pulled up a new market areas or new added value. Here must be reminded that the graft is not only a brand extension of the brand name of application, but in line with the direction of development in line with the quality of support, in line with market demand, in line with t