From integration into the life to build a new fast food to see KFCs market changes.docVIP

 PAGE \* MERGEFORMAT 11 From ‘integration into the life’ to ‘build a new fast food’ to see KFC’s market changes Since entering the China market in 1987 KFC opened its first store in Beijing, since the Kentucky began the rapid expansion in China, there are already more than 1700 restaurants over. Comparison of peer competitors, McDonald’s, there are only about 900 a chain of restaurants. But the McDonald’s fast food industry across the United States ranked first, while Kentucky ranked only seventh. McDonald’s is the world’s most valuable brand among the top 10 business, but Kentucky could not even discharged into the Top 50. KFC in the Chinese market is the real boss is the Champion! KFC in the China market key to victory what is it? In other words, what are the reasons behind McDonald’s do? Piece of a jigsaw, as seen. I worked in KFC restaurant management, as Kentucky has been a member of the Kentucky Fried Chicken is now combine their own feelings and understanding of the past two years, Kentucky’s market strategy for an analysis. KFC in the Chinese market since last year launched a seemingly plain, not look like much of the advertising slogan - ‘a foothold in China, into daily life’, and spread throughout the country strong. As reaches excellence in martial arts kung fu master uncontested top dog, no sword is golden sword, colorless and tasteless able to kill any trace. This is the usual one also includes KFC in China for nearly 20 years sustained the ‘localization’ strategy, the author of the slogan for this simple deeply shocked and admired. ‘McDonald’s in other countries, is the first, but in China the first is that everyone likes to Kentucky. ‘Singaporean chief operating officer of KFC China has said so. I believe viewers will often watch TV often see KFC’s new product advertising, almost every season has a new product launch - never spicy fresh crisp golden roast chicken chicken fort to fort, from the rather old Beijing flavor of chicken in China volu