From a stroke of fresh to Zhao Zhao Fresh - a small generic drugs business of marketing innovative road.docVIP

 PAGE \* MERGEFORMAT 8 From ‘a stroke of fresh’ to ‘Zhao Zhao Fresh’ - a small generic drugs business of marketing innovative road In China, the pharmaceutical industry concentration is low, large-scale, industrialization, intensive level is not high. Annual sales income of less than 5,000 yuan accounted for 70% of pharmaceutical companies, while large enterprises (essentially equivalent to hundred enterprises) accounted for only pharmaceutical enterprises of China’s total number of 1.83%. Because many small, scattered, low long-term pattern of the pharmaceutical industry has failed to effectively improve their own lack of innovation and high value-added products, almost all enterprises are online at the same level of vicious competition, of which small amp;amp; Poor’s drug business is struggling. So, many small businesses how to generic drugs to compete in the fierce it? Differentiation strategy is to focus on small-business winners of the generic drugs the first choice of Business there are three basic competitive strategy: cost leadership strategy, differentiation strategy, centralized strategy. Enterprises must select one of these three strategies, as its dominant strategy. Either the cost control to a lower level than its competitors; either the formation of enterprise products and services unique characteristics, so that customers feel that you offer more value than its competitors; or business is dedicated to a particular a specific market segment, a particular product category or a particular geographical area. Small amp;amp; Poor’s drug business there is little cost advantage and feasible strategy is to be differentiated strategy and focus on strategies for the organic integration of resources and the ability to focus, at some point to compete through differentiation to seek a breakthrough, namely: differentiation focus strategy. In general, competition can be divided into six levels, from the price level, quality level, functional level, service