Four-wheel drive industrial marketing strategy combination.docVIP

 PAGE \* MERGEFORMAT 14 Four-wheel drive industrial marketing strategy combination Trust is the soul of industrial marketing, industrial marketing, how to use the trust rules to combine enterprise marketing resources? The current marketing theory is the study of consumer products made on the basis, in order to meet customer demand-driven from the product, price, promotion, channels, four design firms marketing mix strategy. However, with the characteristics of industrial marketing and the actual nature of environment-related small. Four-wheel-drive strategy, the complete overthrow of the 4P/4C based on demand-oriented marketing mix theory, which is characteristic for the industrial and practical, the use of AT laws, re-integration of industrial marketing resources, to develop an effective marketing mix strategy. Relations Strategy Industrial marketing is relationship marketing and cross-disciplinary marketing contracts. China and other eastern countries, confidence-building is based on blood relationship, kinship, township edge, studying the relationship between margin and so not only the beginning. Therefore, the beginning of industrial marketing strategy must be initiated from the relationship, and marketing team from the company’s analysis of the relationship of both to carry out combing the choice of targeting customers, and through exchanges of communication with customers to establish trust, to form the co-operation. Relations Strategy at the operational level can be broken down for the customer screening, customer communication, customer service, the customer to upgrade four major sections. Client screening is the first step in industrial marketing, consumer marketing, is equivalent to the market segmentation and target market selection. Industrial marketing, customer screening, first grasp the development trend of industrial research; again, is the industry’s research seeks to identify its own strategic positioning and in this way to find the desi