Foreign Periodicals Abstracts- Brand management is like an iceberg.docVIP

 PAGE \* MERGEFORMAT 11 Foreign Periodicals Abstracts: Brand management is like an iceberg Brand management is like an iceberg ‘management magazine’ cover story If the thinking process and to build the brand as an iceberg, from the bottom to the top of the system is divided into underwater, personnel, strategy, and the water communication between the four dimensions, then the current brand communication, most Taiwanese enterprises are to focus on the top part of communication with customers, in fact, the three dimensions of corporate underwater than floating on the surface of the more important. Business thinking, is the sacred mission of throwing Miracle. Located at the tip of the bottom of the organizational system of the enterprise. Organization’s beliefs and values, will be molded into a corporate organizational structure and system, if there is a strong company official in charge of business thinking, to care only about the immediate results and corporate rankings, build brand equity will be less effective. In recent years, Taiwan’s banking sector has grown, that is a good example, the banking sector should have the most to go retrieve the customer lifetime value industries, long line to catch a big fish, but in reality the prime mover easily succumb to pressure and temptation, the Many banks have, they lost business profits and brand image. Not everyone who is famous doctor, can rule you ill. Located at the bottom of the iceberg above the second floor is the staff. Innovation Master Clayton M. Christensen has said that the election was the most common business mistake is based on the candidate’s past success stories, without going to this place than a serious candidate for the old and new duties while serving as the professional skills necessary for consistency. In fact, the important thing is to put the right people in the right position. Brand enterprises in different stages of development require different conditions, marketing personnel, imagine,