From rum to see fir Sanlu brand of short-sighted behavior of.docVIP

 PAGE \* MERGEFORMAT 6 From rum to see ‘fir’ ‘Sanlu’ brand of short-sighted behavior of This year’s rum as busy as in previous years, new products, new hot spots continued, excellent product planning still sought after by dealers. Similarly, on the other hand, worrying that, in the prosperity of trading behind the business-over-selling of products, speculation based on the brand building neglect, lack of brand management, brand extension without a scientific plan, to spend a lot of time, capital built up tremendous brand damage. The enterprise’s brand short-sighted behavior, can not but cause other brands of wake-up call, if the rum is only selling products as a venue for the brand back on the original concept, the lack of brand strategic thinking to develop the market hot product-oriented, so that the brand is doomed yes very much, can not be stronger. Example 1: fir, from fashion to the trivial fall Last year, rum, Feier bun film through product innovation, with a wonderful interpretation of Fan Bingbing to meet the CCTV advertising, leading the entire bun-chip industrial upgrading has caused a huge reaction in the dealer, investment was very successful. Through the integrated media and marketing terminals promotion, Feier set a youth, fashion, fun brand image by urban youth, white-collar workers alike. Feier’s brand to be successful, the success of enterprises of a product into the market, the brand achieved a breakthrough, we should cherish and carry forward the fir brand image, brand personality has been in line with the foundation, conduct a range of product line extensions, expanding radiation production scale and market power, in order to spread the same strain tone of the new product to promote, and deepen the brand’s vitality Feier, Zhang Yang a more stylish tone of modern life. Surprisingly, at this rum, the fir introduced to fir named noodle products, and in order to Peisi spokesperson for the brand image, the terminal communication materials a