From product planning to improve sales force.docVIP

 PAGE \* MERGEFORMAT 4 From product planning to improve sales force Hello, everybody, the product line planning, I also do not see a molding book to illustrate this concept, this is I do business consulting their own experiences CDC, so I can not guarantee that the theories and concepts that I said is correct, just hope to give you some inspiration significance. From product planning to enhance sales force throughout the 2005 encounter the most questions in the enterprise: White teachers, we now competition in the industry is too intense, two years ago, we have been using is the channel and brand building in two now a popular vocabulary within the field is three-dimensional is the channel began to move toward the stereo channels and coverage from urban to rural, and in the most distant rural areas in the market, I can see some big strong brand advertising, in their words We’ve done the walk Township village into farmers. So exactly how to do it in the channel brand, we just use a big brand, CCTV, has to die, but also in the local media, and also has three-dimensional and invest more and more high, the effect is the more to the less he asked me, the case of such fierce competition in the industry, the 2006 breakthrough we choose what direction? First, we redefine a concept, I think that the competition in the industry, most of the competition in the industry is not yet able fierce to define, it should be said that most of the competition in the industry in China, the most accurate word might be tragic, I said that our competition is very fierce tragic to what extent? competition no longer is the expansion of the strategic level, and no longer is the commencement of the tactical level, but the melee combat, waving the price war piece knife can hurt the enemy one thousand self-injury 800 has pretty good, like when you do channels, an inevitable way to price wars. From this figure, we see companies with increasing competitor escalating competition, he coul