Full insured drag on the development of China-made mobile phone.docVIP

 PAGE \* MERGEFORMAT 11 Full insured drag on the development of China-made mobile phone To circumvent the risk of channel business to lower prices, manufacturers generally limit the channel to protect the price, full price and protect the price and other forms of insurance. The universal application of the current domestic brand mobile phone firm offer full insured. Gross profit in the mobile phone industry is very thin, cut prices very large frequency and amplitude of the current, this approach can easily result in insured losses of domestic brand mobile phones, the current plight of the manufacturers that: You have a serious drag on the domestic brand mobile phones. I. Origin Domestic mobile phone market until the price of the mobile phone industry says there is no insurance. Chinese mobile phone manufacturers and Motorola, Nokia, the provincial and prefecture-level dealers to talk about China-made mobile phones get insurance price measures, some dealers still some disdain. They think that mobile phones are doing cash flow, pay attention to rapid turnover, the speed of cell phone dealers vitality. However, tasted the benefits of price protection, these phones will be unable to stop the dealers. When the domestic mobile phone in large-scale advertising birth under foreign brands of grass-roots network has gradually abandon the foreign brands, will be the main energy transfer to the domestic distribution of the brand up. Out of the quality of domestic mobile phone sales prospects do not trust, and many dealers are always among the domestic brands and foreign brands swing. In order to eliminate distributors, retailers worry about the risk of domestic mobile phone operators, stability, team dealers, domestic mobile phone manufacturers to gradually adjust to the dealer’s risk-protection policy, dealers worried about the risk of lower prices, fault plane risk, slow-moving machine risks taking on everything. In the limit insured the policy implementation proces