Full value of marketing - from 4P to the 0P.docVIP

 PAGE \* MERGEFORMAT 9 Full value of marketing - from 4P to the 0P Engage in marketing probably will not be unfamiliar to the two theories, one is positioning theory, a theory is the 4P. The classic definition, that is positioned in the consumer in mind to establish the location of different business or industry, left an indelible impression on consumers; and 4P is the by product (Production), Price (Price), channel (Place ), promotion (Promotion) between the several elements combined to form a reasonable marketing competitiveness. In fact, positioning and 4P interrelated relationship between the positioning of the role is to find markets, 4P’s role is to market to achieve. Now some marketing tutorials to 4P further extended to 10P (or 11P, 12P), another P is actually in the position of marketing activities in the process of refinement and decomposition. 4P is considered from the perspective of a general vendor’s own marketing mix, which was subsequently transformed into a departure from a consumer demand-oriented 4C theory that product into value for consumers (Consumer), the price into the cost (Cost), channel into convenience (Convenience), marketing communication into (Communication). But neither 4P or 4C, in fact we can find that consumers value which is only found in the product, while the value of channel and sales are achieved as a ‘bridge’ exists. The result is this classification and marketing-related expenses in the enterprise accounting costs rather than cost is based on the way there. This means that the enterprise business activities, marketing activities, costs and there is no condensation of the corresponding value for consumers, but only in order to achieve product sales and the company must pay an additional cost. This fee runs through the manufacturers and consumers that there is no value to consumers, nor the manufacturers to bring income to the economics of supply and demand curve analysis, in fact both the transaction to reduce the ‘su