Full marketing has been misunderstood for many years.docVIP

 PAGE \* MERGEFORMAT 13 Full marketing has been misunderstood for many years China entered the WTO in the moment, we are the undisputed embarked on a highly competitive international economic arena. Chinese enterprises have experienced a market economy, but more than 20 years, wants, and has been for centuries multinational companies face competition from Chinese companies can not help but long way to go, said the future of twists and turns. Although the reform and opening up a batch of China’s rise to the TCL, Haier, they can be Dances with Wolves of the national enterprises, but the vast majority of enterprises are still struggling to find in the groping for survival. Bottleneck in their development is not depending on their size, but in their strategic and operational concepts have lagged behind. As long as a person to seize a business opportunity will be able to dig very first pot of gold, but when, after the secret known by others, then he would cut off the sources of revenue; a small business can also earn a share of the profits at a particular time, difficult is how to maintain sustainable development. Allow enterprises to maintain long-term healthy development of the only way is to establish scientific management concept, into the inexhaustible vitality of the enterprise. Full implementation of marketing concepts and Full marketing is a market-centric, integrated enterprise resource and means of scientific management idea, many large industrial enterprises has made extraordinary use of post-results. What is the full marketing it? Ji Zhi business-to-business product, price, channel, promotion (4P) and demand, cost, convenience, service (4C) and factors such as marketing organic combination of marketing tools to achieve integration, the implementation of integrated marketing. At the same time all the staff to the market and the marketing department as the core, R amp;amp; D, manufacturing, finance, administration, logistics and other departments under