From the Tangshan Earthquake watching video bundle marketing.docVIP

 PAGE \* MERGEFORMAT 6 From the Tangshan Earthquake watching video bundle marketing lt;lt;Tangshan earthquakegt;gt; not yet released movie, TV version has already begun preparations. Recently, Wang Jun, chairman of Huayi Brothers attending the forum said a Shanghai TV series: Feng Xiaogang’s movie “lt;Tangshan earthquakegt;gt; the TV series version. From “lt;Guangzhou Anshao gt;gt;,lt;lt; blue file gt;gt;,lt;lt; mythgt;” to “lt;wind gt;gt;,lt;lt; Founding of the Republicgt;gt;, the film adaptation of popular TV drama industry has clearly become a new” making money “Way. Indeed, the film adaptation of popular movies on TV, the cost savings. Especially as lt;lt;Dongt;gt; such a big production, props, scenes, save a lot of money, work more easily and quickly, almost zero-cost marketing investment can beneficiary of. This is a loss to understand. Zhongjun example, saying in July lt;lt;Tangshan earthquakegt;gt; will be released, according to his estimates, the box office will be 4 billion. the film did not have heat, almost to complete the TV version shooting, coupled with fresh post-production can then “released”, just to heat through and then the momentum of a film. This figure it out, not only to sell the copyright is not a problem, the ratings and popularity can be guaranteed. It seems to save marketing costs and production costs, build on the progress of the investors are the biggest temptation. So, the mood of the wait is understandable, but investors need to grasp a few principles. First, the film director is the key. Feng Xiaogang’s films are hit and a hit than the one, which is Wang Jun is very clear, so lt;lt;Dongt;gt; Film TV has not been released to start. This is the word of mouth, but also brand . Secondly, the script is the test. Will be more than two hours of movie is stretched to more than 20 hours of drama, appears to be a writer to add to the existing framework of the new content, but Haiyan admitted that “ease of adaptation or depends on