From the gentleman to the chef - look at Kentucky Fried Chicken from KFC for integration into the standard of living the ubiquitous Chinese ambitions.docVIP

 PAGE \* MERGEFORMAT 6 From the gentleman to the chef - look at Kentucky Fried Chicken from KFC for integration into the standard of living the ubiquitous Chinese ambitions Recently, Yum’s KFC brand on a global scale to replace logo, new logo retains the signature of Colonel Sanders-style bow tie, but the first time in his classic white double-breasted suit and replaced with a red apron. KFC logo was launched in 1952, has since gone through five generations. Alleged that this change marked in order to ‘times’, and constantly fresh to consumers. Kentucky seems to want to convey this information to the consumer - a red apron represents the Kentucky brand of traditional home-style cooking, today’s like Colonel Sanders Kentucky Fried Chicken is still 50 years ago, in the kitchen cooking manual hard for customers fresh, delicious , high-quality food. I believe that the new logo change from a gentleman to the chef, suggesting a Kentucky Fried Chicken on consumer demand and greater attention to customer value - that white-bearded grandfather is no longer standing on the side while you enjoy delicious, but personally cook for you cooking delicious go. In the era of integrated marketing communication, the most important is to establish the commercial value of the relationship between products and consumers. The new logo is undoubtedly a more friendly and more distance between the rope and consumers. It makes Colonel Sanders jumped from the upper strata of society for ordinary people to become Justices of the Peace will be cooking next door neighbor uncle! At the same time the standard for the Chinese market, the impact on the Kentucky Fried Chicken can also be said to be the right time! KFC’s China’s domestic policy now being implemented in full swing. With the standard operations for KFC’s new brand advertising also began in the CCTV and the major TV delivery. This new ad, in my opinion is a Kentucky Fried Chicken ‘a foothold in China, into the life of’ the further