From the JIA Peng event speculation about the networks hi and worried.docVIP

 PAGE \* MERGEFORMAT 16 From the ‘JIA Peng event’ speculation about the network’s ‘hi’ and ‘worried’ Introduction: a ‘JIA Peng your mother calling you home for dinner’ flush the network, ‘JIA Peng’ have become the network of the world’s well-known ‘personalities’. Then, a burst it is purely Internet companies is that they and the ‘network of Pushing Hands’ plan out of an ‘Event Marketing From EMKT.’, purpose is to maintain an online game of ‘hot’. For a time, converged on the topic of network marketing was detonated after the Furong sister, maid and other figures in February speculation; blocked Wong Lo Kat, iPhone Girl Apple Girl, Lenovo red burst of the women and other events were pushing in the hands of well-planned network , sensation driven network that caused a tremendous concern. From a marketing point of view to analyze this, we can see, the network has penetrated into every corner of our lives go hand in hand, can not be separated. Serious attention in the consumer ‘interference’ of today, the attention economy has become increasingly restricted the power of the network. But from another perspective, the network only in the level of speculation to build consumer’s attention to the upgrading of the brand’s core values, falls far short of the depth and breadth of traditional marketing, in this sense, network marketing hype and promotion like ‘fashion’ concept, comes and goes in is also fast-peer networks such as the Sister Furong figures speculation is one example. From the ‘JIA Peng event’, we take a look at network marketing ‘hi’ and network marketing ‘worry’. ‘JIA Peng event’ - lit network of energy Baidu ‘World of Warcraft bar’ where a ‘JIA Peng your mother calling you home for dinner’ near-ridicule-style, then, in a short span of five hours will be attracted more than 200,000 hits netizens browsing, User involvement and participation in nearly ten thousand people quote. At 10:59 on July 16, 2009, a little-known by hundreds of millions User call