From the long march is a propaganda team to see fast moving consumer goods brand communication strategy for absence.docVIP

 PAGE \* MERGEFORMAT 8 From the ‘long march is a propaganda team’ to see fast moving consumer goods brand communication strategy for absence ‘Long march is a planter, march is the propaganda team’, I believe we are quite clear that this is talk about anti-Japanese march on the way the Red Army in the north, all the way over and sowed the seeds of the revolution and established the anti-Japanese team’s image. In my ‘From Mao Zedong north to see how companies set strategy for the anti-Japanese’ an article recounts that time, Mao Zedong launched the invasion of China in the Japanese situation, the strategic positioning of the enterprise for the anti-Japanese national salvation, the main push the product brand ‘north anti-Japanese’. Then, north of this anti-Japanese brands to spread to the general public in China, attracting massive audiences attention and have the anti-Japanese team then join the team? TV to be popular in China, more than a decade, the number of enterprises to new products, frequently tens of millions of dollars in advertising investment pound CCTV, overnight, creating famous brand name nationwide, television newspapers and other media become the brand’s success in China today the principal means. We know that in north Anti-Japanese War, China’s mass media is nothing less than the mainstream radio, newspapers at a time when major competitors simply can not be anti-Japanese propaganda and this is a team north, it has been repeatedly emphasized that only see from the ‘stabbing outside must be an inside’ of the product promotion. Mao Tse-tung has not been competitive market, the media blocked by the storm, he saw the Red Army in the north against Japan on the way, which the team itself, tens of thousands of people, that is a very good promotional vehicle. Moreover, the establishment of advocacy team, as a dedicated brand communications for the Red Army went through the office, everywhere ‘Down with Japanese imperialism’ propaganda slogans, in the