From the Procter amp;amp; Gamble - Wal-Mart model look at innovative cooperation strategies channel.docVIP

 PAGE \* MERGEFORMAT 12 From the ‘Procter amp;amp; Gamble - Wal-Mart model’ look at innovative cooperation strategies channel A typical channel is upstream suppliers, manufacturers and downstream distributors, end-users consisting of a two-way chain, according to common sense to form a channel for the parties should be a benefit-sharing as a whole, but in the current China is not mature, non-standard business culture environment, on behalf of the interests of the upstream industry capital on behalf of the downstream manufacturers and distributors of commercial capital interests, it seems that a pair of lovers destined rivals, often in order among competing interests and vocal opposition, even at the cost turn against enemies. Especially at the scale of the emerging continuous expansion of supermarket chains, commercial era of ever-increasing capital strength, manufacturers and retail giant finally in sight is common, everywhere. Far do not say nearly as recently created a hubbub in the ‘States to the United States refused to sell Gree’ incident has highlighted the profound vulnerability of the cooperation between the appearance of firms are difficult to bridge the contradictions and conflicts. Like this manufacturers ‘biggest names wrench’ phenomenon, is never possible in previous years, but the channel change in the mode of the States United States and other achievements of giant supermarket chains, but also allows manufacturers to have a more in-depth reflection on the future co-operation channels, innovative strategies . 1, the channel model of cooperation: ‘Procter amp;amp; Gamble - Wal-Mart’s collaborative business model’ Manufacturers and the retail giant always the coin can only become positive and negative, will never have a genuine interest in the intersection? The answer is no. Fortune 500 companies Procter amp;amp; Gamble and Wal-Mart’s ‘collaborative business model’ that: as long as companies abandon the short-term interests of both sides chased