From the so and so every day talking about.docVIP

 PAGE \* MERGEFORMAT 7 From the ‘so and so every day’ talking about Close look at TV commercials often hear ‘so and so every day’ advertising slogan, happy every day, healthy every day, new life is not absolutely every day ... ... ear. As the audience It is difficult to distinguish between specific ‘so and so every day’ and their representatives of the products correspond to such advertisers as the huge cost of advertising slogans like ‘so and so every day’ has little deterrent effect on the. In this I will have the choice of advertising slogans to talk about their own ideas. A good advertising slogan should have its own characteristics, that is the slogan should be different. Only the slogan featured in order to give the left a deep memory. ‘So and so every day,’ If there is only one enterprise with the results will be very good, but many products have used the slogan, this will not have special features. For instance, Ping An Insurance’s advertising slogan ‘China Ping An, Ping An of China’ is very unique, easy to remember and very atmospheric. Another advertising slogans should not follow suit, when the brand Li Ning, the use of ‘I sports, I exist’ After the success of the slogan, and then there ‘I choose, I like’ and a series of ‘I ... ... I ... ...’ advertising slogan, the final This slogan has no features, and Li Ning, re-select the ‘anything is possible’ slogan. Therefore, advertisers advertising slogan in the choice be sure to choose a distinctive, of course, there are some difficulties. If the advertising slogan is divided into two categories, then a class is to specify the product features and characteristics of features (I called the note-type slogan), like ‘unity Orange more drink more beautiful’, ‘drinking Huiyuan Juice, walking healthy way ‘and so on, this type of feature is to illustrate the product functions, features, etc., which is useful to direct the role of promotional products, but the class is not easy to remember slogans, not easy to s