From the streaking to a salesman who cheapens Super progress in it-.docVIP

 PAGE \* MERGEFORMAT 11 From the ‘streaking’ to ‘a salesman who cheapens’ ‘Super’ progress in it? 1, perspective Super ‘streaking’ 1, Super ‘streaking’ course. Looking back on the road of the development of professional soccer league, from the price, a league title a barometer of the development of point of view, obviously after a professional league from the start, development, and the peak and then to the bottom of the course. The end of 1993, the Chinese Football Association and the IMG (International Management Group) signed a first league history to promote the contract, when the Marlboro company and the Chinese Football Association signed a five-year naming contract. Sponsorship fee the first year of 120 million U.S. dollars, the title each year in accordance with 10% of the incremental cost. League the previous five years, the naming of the cost of the order of 120 million U.S. dollars, 1.32 million U.S. dollars, 144 million U.S. dollars, 1.56 million U.S. dollars and 168 million U.S. dollars. The end of 1998, Marlboro exit, PepsiCo bid for success, but signed a five-year contract, but the sponsorship amount is substantially higher, reaching 10 million U.S. dollars, on this basis, the annual increase of 10%. In late 2002, Pepsi-Cola company IMG announced the early termination of a contract breach of contract in the name, so that it is only a Pepsi-Cola in cooperation with the Chinese Football Association for four years. 02 season, became a turning point in the league. Pepsi withdrawal, Siemens in the last four million U.S. dollars of the provisional Jiujia A A. In the Super starts, Siemens also threw out the first year for the Super 8 million U.S. dollars price. But the league’s continued confusion over the cliff to let go of Siemens in the following year. Since then, the title is just like Wang Xiaoer Super New Year, year after year. 05 season, 06 more are under an unprecedented season of ‘streaking’. 2, Analysis of Super ‘streaking’ A, although man