From the Tortoise and the Hare Look beverage market in 2003.docVIP

 PAGE \* MERGEFORMAT 9 From the ‘Tortoise and the Hare’ Look beverage market in 2003 In 2003, the various beverage brands to display their out all the stops to create their own side of the market. Wahaha known for a steady, sales steadily; Nongfuguoyuan, Bao Guoqi, pulsating dark horse this three rapid development of similar products in the traditional far behind them; Lulu, coconut Zeyi equally unique advantages plant protein beverage market. The competition in the market, there are also can be said to ‘swords’, the most intense when the number of Jianlibao and the Master of the ‘7 * 17 fights incident’. Summary of these phenomena, I have read not help think of the ‘Tortoise and the Hare’ story, the story of the four versions of the Enlightenment could perhaps be considered on the beverage market in 2003 summed up bar. Version 1: The steady wins Turtle and rabbit for the first time a race was originally run very fast and stopped halfway down the rabbit and finally the turtle won. It gives us a lesson that has to be a down-to sound. So far, Wahaha has been for 5 consecutive years, China’s largest and leading enterprises benefit the best drinks. In 2003, Wahaha sales steadily. If in the Jiangsu countryside, drinks or in the pattern-based Wahaha, its market share of 60% ~ 70% or so, the farmer spring and Coca-Cola, Pepsi, Fanta and other carbonated drinks more than ten per cent each. As brand awareness high and low price, Wahaha beverages in the rural market into the mainstream. Wahaha greater emphasis on the management of distribution network, especially for large dealer support to ensure the product sales. Such as in Jilin Wahaha promotional efforts is very great. Present to the dealers take the main policy is to purchase gifts, dealers into 10 boxes per Wahaha fruit juice, you can receive eight bottles of the same volume of juice. The price of Wahaha in the terminal has been very stable and the realization of the ones who enjoy the real Wahaha to the dist