From the trumpet PR to Smart Public Relations.docVIP

 PAGE \* MERGEFORMAT 5 From the ‘trumpet’ PR to ‘Smart’ Public Relations More and more PR companies have been ridiculed as ‘dispatch machine’, because they are mostly with the ‘Speaker’ public relations, but rarely use ‘smart’ public relations. Little do they know that wind alone ‘horn’ of public relations has passed. The future of the core public relations battle between the companies is no longer ‘Media Resources’ contest, but the ‘intellectual resources’ contest. The future of public relations company’s most important talent is no longer ‘gunmen’ but rather ‘master plan’. The kind of government on their own background, media resources, hire one or two of ‘gunmen’, will be able to ‘Once a Thief’ has passed and will not come back. Marketing companies to measure the standard is no longer their own news in the media came to light on the degree, but the effect that sales can be increased or significantly enhance the corporate image. Marketing campaign is no longer a ‘dispatch works’, but ‘intelligence work’. All these changes, are all decided to ‘trumpet’ public relations firms are required to ‘smart’ public relations firm in transition. So what is ‘intelligent’ PR then? ‘Smart’ public relations experts, Li Zheng that is to use ‘smart’ touched the hearts of the public, with ‘wisdom’ touched the hearts of customers, so that the public, said Hello to allow customers to say Hello. Propaganda do not care about more, but depends on precision. Concise as possible sharply to allow customers to echocardiography to allow customers to action. There was a young man said only one or two sentences, let the matter concerns the rich and pulled out hundreds of million to pay for him. You want to know if he is? Please continue to read on. At that time, there is a youth program in Dallas, costing millions of dollars to build a new hotel, in order to achieve his ‘to Texas as a base, an annual increase of 1 hotels’ development plans, but because of the shortage of funds had parti