From the Wong Lo Kat Biao red been marketing inspiration.docVIP

 PAGE \* MERGEFORMAT 6 From the ‘Wong Lo Kat Biao red’ been marketing inspiration In recent years, a red canned beverage Wong Lo Kat (JDB Group, the same below) gradually into the people’s attention. Moreover, the rapid Biao red river north and south, becoming the beverage industry in recent years, a dark horse. Its ad ‘fear get angry, drink Wong Lo Kat’ has become a mantra among young and old well-known. Here, we can sell through a set of data on this issue. In 2002, Wong Lo Kat annual sales of 180 million yuan in 2003 sales of 600 million yuan in 2004 annual sales of 1.5 billion, with 2005 sales of 2.5 billion, in 2006 more than 3.5 billion. Wong Lo Kat’s success became an OK subject of discussion inside and outside the hot-chun. As a beverage industry peers, we are also concerned about the side of Wong Lo Kat, I think the success of Wong Lo Kat by chance, through an initial understanding and research, received the following revelation: 1, Wong Lo Kat has ever faced the difficult market situation 1, terminal market, refused to sell the phenomenon of serious In fact, Wong Lo Kat in the market have been sold for many years, but only limited to some markets in Guangdong and Fujian, from the second half of 2002, Wong Lo Kat began to promote the national market. According to a lot of information that Wong Lo Kat pre-market move forward not gone smoothly. Due to higher pricing, coupled with relatively simple packaging, many of the regional market, and did not accept the end-consumer products, retail shop owners refused to sell even more. Like many pre-promotion of fast moving consumer goods, like the sale of Wong Lo Kat situation is not optimistic. 2, end-market product sales cycle is long As the market does not accept that led to the early stage of Wong Lo Kat promotion of 1:00 into a corner. Even if the pre-grinding through the death of rigid shop out in the end product, as the market sales cycle is too long, is also facing the problem returns. Now, I under