From the World Brand Lab talk shameless marketing.docVIP

 PAGE \* MERGEFORMAT 6 From the ‘World Brand Lab’ talk ‘shameless marketing’ Exclusively prepared by the World Brand Lab in 2006 ‘World Brand 500’ list was announced recently. Compared with the previous list, GOOGLE jumped from third to first, Wal-Mart rose from ninth to second, Microsoft has dropped a ranking and ranked third. Defending champion Coca-Cola dropped to fourth. Not to mention Coca-Cola’s FANS’s attitude on this list, just from a business perspective, the World Brand Lab has moved from the establishment of the original ‘Concept list’ did ‘shameless to the point of frustration Jiao Ren’, simply in order to attract attention, distort the economic order of business in order to list as a source of corporate earnings, amount charged to the enterprise, ranging from ‘chart fee’, which has been in the industry is an open secret, but the 2006 ‘Top 500 global brands’ The baked Jiaoren had to vomit incessantly. The brand is not just market value of more than short-term gains and attention, brand influence, most people recognized, as well as deeply rooted among corporate culture to guide, is the style of business has always been the favorite to win the majority of people are continuing profitability and Good business is done the mechanism, which can stand the test of time business fundamentals, ‘World Brand Lab’ from scratch, in the face of numerous criticisms and the fight against grow to this day can be said that gradually gained recognition of the industry, ‘fitness survival into is king ‘, we should recognize the dedication appropriate Dinghai Sen desirable to list the company’s move is an achievement worthy of recognition. However, with ‘World Brand Lab’ in the name of the world’s managers or should remember that a man can not be shameless to this point - grandstanding commercial operation of China and the world ignore the basic rules of business, in order to attract eyeballs unscrupulous, GOOGLE, WO Selma, Microsoft, Coca-Cola’s portfolio is simply a