From the attention of the eye to the self-experience - experience economy to talk about the meaning of the marketing concept update.docVIP

 PAGE \* MERGEFORMAT 15 From the attention of the eye to the self-experience - experience economy to talk about the meaning of the marketing concept update 1, ‘experience economy’ connotation and Success Stories Access to the Internet economy has been all the talk about ‘eye’, so ‘attention economy’ is a characterization of this period has become synonymous with. However, the marketing that affect consumers is the experience, rather than the eye. The marketing community is aware of the concept of really being in the United States, Mr. Joseph Pine and James Gilmore’s 1999 book, Mr. ‘experience economy’ - the book after the thing. Book about the economic life of mankind from an agricultural economy to an industrial economy, the development of the service economy finally to experience the process of economic, more complete description of the basic characteristics of the experience economy. Experience the economy as a new economic form, it is a completely new concept of service culture, economy and development of the formation of deepening spiritual experience as part of its meaning. The current experience economy can not be called an industry, which focused on the pursuit of consumption and production of ‘personalized’ feelings, so experience of both consumers and also the production process of interaction. In the interactive process can not do without consumer participation. From a consumer point of view of cognitive psychology ‘experience’ is a prerequisite to understand the experience economy. Consumer psychology that people want an experience, an experience, or successful business of marketing is to give consumers such a different experience. Experience is a personal psychological feelings that people affected by isolated incidents of some stimulus response. In the marketing environment, the experience is when a person attains emotional, physical, mental and even the spirit of a certain level, he produced a beautiful consciousness feeling is to go beyond th