From high-end cut to the beheading of action - the direction of the regional wine breakthrough.docVIP

 PAGE \* MERGEFORMAT 5 From high-end cut to the beheading of action - the direction of the regional wine breakthrough Preface Across the new century, just eight years, Xugong fall, Shuanghui fall, snow fall of Tianjin, small nurse fall, Robust fall, days Fang Pharmaceutical fall, the new flying electric fallen; Wahaha in the war, Georgia’s grid In the war of resistance, Luo-axis is also the war ... ... Many national industry is gradually in capitalist countries, ‘decapitation’ of extinction. Cutting the high-end brands, the brand leader of the power of the beheading of action here is really do worse? Indeed, the state is the case, the industry is the case, the regional market also is the case! Today, we want to analyze is that China’s wine industry, regional brand development direction. As a regional wine is concerned, we know that the short term can not become the major brands, however, although not the national, provincial kings, but kings have to do is not very difficult regional issue like their directors are well aware, it is necessary do regional king, the greatest difficulties is not a low-end market, the local all-round battle collar, but in the high-end market competition. Compete in the high-end, for the local brand itself is concerned, we can not fight and national wine brand influence, nor can fight Hironobu and their pulling power; we can do is to improve on the basis of its own, and then through a variety of combinations of means by which countries the sale of wine in the local area market high-end cut, and finally to the local areas are separated and beheaded, while the substitution of local products in time to make a market vacated by the end of the liquor brand to become truly regional king. To achieve the right wine a ‘high-end brand cutting, leader of product beheaded’, the dominance of real estate brand, which is high-end wine regions beheaded. One, why do high-end? 1, the market development decisions to be done The high-end real