From Longliqi look on brand-building.docVIP

 PAGE \* MERGEFORMAT 7 From Longliqi look on brand-building Daily chemical industry is the earlier of China’s market-oriented industries, as people increasingly attach importance to the concept of personal care segment, in recent years, more and more vendors enter the threshold of a lower daily chemical industry, the market is fiercely competitive, endless variety of marketing tools, end-war break out. Then, as in 2004 China’s 500 most valuable brands in 2005, China Chemical Industry ‘Top Ten most internationally competitive brands’ in Longliqi Day brand is how to break through the strong opponents such as the forest, bigger and stronger then? Below, only Longliqi Japanese brand, for example to talk about the personal views of the author: 1, Longliqi product brand equity on the direction of cultivation The brand equity enhancement and cultivation of different products have different ways of training and direction, and must not be applied mechanically, from the rapid consumption of cleaning products characterized to understand their brand equity to cultivate some other direction and nurture brand equity is somewhat different The. On the daily chemical industry, the product attributes and selling points to attract consumers to the strength of a larger focus on the product level; while the automobile industry is relatively more prominence to and rely on the enterprise level brand identity. I believe that functional value and product-level brand recognition, should be a daily chemical industry, a shortcut to its brand identity to consumers and consumption of the driving force lies. (For example, Lux soap too much emotional appeal and Safeguard the interests of great importance to functional demands, it is losing many years of Lux Soap Safeguard one of the factors) According to the survey indicated that a faster wash cycle as a consumer product, consumers pay attention to is the first functional differentiation, its effect is to wash products to consumers in the