From marketing people to CEO - How far is the road (an exampleChapter ).docVIP

 PAGE \* MERGEFORMAT 16 From marketing people to CEO - How far is the road (an exampleChapter ) Example chapter: They came to be so - 5’s marketing people grow into the story of CEO China has emerged a large number came from the CEO of marketing elite have, such as the post-modern city of Wujiang, Mengniu’s Niu Gensheng, Lenovo’s Yang, AsiaInfo’s Xingsheng Zhang, Qian Kun Sun Taoran fashion, the U.S. grid Yu Cuiwei , Glanz Liang Chao-Hsien ... ... The legend of the impact of marketing the marketing elite group after group of China’s marketing people, they created a classic marketing case has become China’s domestic marketing marketing textbook. Today, they grow into CEO turn the course of marketing for the Chinese people’s career direction. At this point, Xingsheng Zhang, AsiaInfo has just took over 7 months, busy October 23 celebration of the tenth anniversary of AsiaInfo; Qiang Tingmei hope that his leadership in the upcoming warm season card sales can be another selling underwear miracle; Yu Cuiwei The beautiful head of a speech at Qinghua University, it caused a burst of college students appealing and admiration; MA Yue for his own consulting firm in the country bustle ... ... 1, the marketing people to do what the CEO describes the Why did you choose them as a corporate CEO In the traditional concept of Chinese enterprises, marketing is a bit to eat and drink more than taking practice, marketing is out the same idea Shuaxiao clever, these people how to become a company’s core leaders do? But now, companies are facing increasingly complex business environment, practitioners sharp increase in consumer psychology has become increasingly mature market competition more intense. What should they do? In reviewing its business strategy in the past, they think that they must be able to realistically study the market, it is necessary to meet customer demand for the core of all our work. At this time, they found who is the best understanding of the market,