Fresh Milk Direct management of Trilogy.docVIP

 PAGE \* MERGEFORMAT 19 Fresh Milk Direct management of Trilogy We have a consensus that is difficult to ensure the operation of milk! Main reasons are: 1, the characteristics of the product itself, a short shelf life; 2, preservation requirements, there must be cold sales. Give an example to illustrate, canned rice pudding the shelf-life is two years, the carbonated beverage shelf-life of 12 months, Tetra Brik milk shelf-life is 7 months, but the milk’s shelf-life insurance only 7 days (yogurt is only 14 days). If to compare the rate of sales turnover, Paul canned milk is 107 times the rice pudding is a carbonated drink 51 times the Tetra Brik milk of 30 times. Can be seen that the short shelf-life is to ask the direct consequences of the operation speed, faster! In addition, the development of China’s modern retail market is very balanced, second-tier market, with retail sales still the main reason for the cold chain in many markets incomplete, which ensure the formation of fresh milk market expansion to certain restrictions. Direct management has become very familiar, the main advantage is that strong-to-end control, implementation speed, disadvantage is difficult to manage accounts receivable, operating expenses higher. Overall, the companies currently in operation, success, failure is almost equally divided. Industry cited a saying: Direct management as a ‘double-edged sword’, with a good super-powerful, with bad losses! Ensure milk products because of its characteristics determine the need for rapid distribution, Direct mode is preferred. However, from the management point of view, it is difficult! Many companies have paid a heavy price for this, and even some companies have already disappeared from the scene, exit the market. But more companies are still struggling to explore, in order to obtain a favorable turn. I combined several years of management practices and learn from the successful experience within the industry, summed up a set of simple, ea