Four reef carefully wine industry.docVIP

 PAGE \* MERGEFORMAT 13 Four reef carefully wine industry Capital is always profit-driven. Spring 2006 rum, the Wuliangye the country’s high-profile debut eup, dry red, which is following the new heavens, Liang, New Hualian, Lifan, Furui, Kerry Oils amp;amp; Grains, Maotai reached the wine industry after another capital giant. In the witness of foreign capital in China’s wine industry ups and downs of the journey, we firmly believe that there will be outside the industry, wine industry to add capital to the vitality and exciting, but when we are marveling at the magnificent sea, when the reef under the sea do not know how to make the wheel of the sinking, experienced captain is very clear the position of these reefs, or to avoid or defuse. Diversification strategy is not a new topic, does not matter right or wrong, her hands like a samurai sword, all look exquisite sword or not, those who are entering or about to enter the wine industry in this maze of business and capital, we remind: Be careful wine industry 4 Big Kahuna Reef! Reef 1: The ‘digital’ cheat Figure is deceptive. Buildings in a straight line on the map looks very short distance, if not personally gone through, we may take a long time, because the roads are like a maze may be the same as, or the frequent traffic congestion. Therefore, we need not only quantitative data, also need qualitative experience. The majority of foreign capital to enter the wine industry can only see the data, while the lack of qualitative experience and investigation. They are often entrusted investment company or group of securities investment sector project investment analysis, but the data is very sensitive to these sectors, but it is precisely the lack of profound understanding of the industry, and therefore many of the data and media on the use of hearsay and written analysis. I have witnessed the drafting of a company’s investment department of the investment analysis report, which cites a decade of wine industry i