Foreign home appliance by founding the rural market low-cost strategy for.docVIP

 PAGE \* MERGEFORMAT 4 Foreign home appliance by founding the rural market low-cost strategy for Has always been the ‘quality and brand’ regarded as a life of Japanese home appliance giants are frequent changes in the near future business strategy. According to industry sources, in the past, suffering from large chain dependency and ‘retreating’ in the urban markets of the Japanese home appliance giants, in the new market has been little to rural areas. However, from the first half of this year, Panasonic has launched store expansion strategy, combined with Sony’s recently announced that next year will join the ranks of store expansion, the situation is undergoing subtle changes. Panasonic turnover of regional strategy Following the burst in July to reduce large chains accounted for, the implementation of store expansion strategy in developed coastal areas and inland market, the news channel development strategy, a few days ago, Panasonic has a 220 million aimed at families, China’s inland regions of rural markets, announced that it would further strengthen the for China’s inland market, ‘rural’ home appliance product development efforts, and to propose to the 2010-2012 year before the ‘full’ commercial objectives. It is learned that the company is located in Shanghai, China Life Research Center, will begin this year to focus on targeted research in rural inland areas of consumer appliances trend survey research. Although further details to be clear, however, to judge the industry as founding the rural market, Matsushita ‘weapon’, compared with its current ‘urbanization’ household electrical appliances, the selling point should be nothing more than ‘low price, simple shape, easier to use, ‘and other rural areas of the three major characteristics of household electrical appliances. In fact, the company’s ultra-low prices during the year to start line, the pursuit of enhancing the number of ‘turnover of geo-strategic’, has been developed for the middle incom