Four principles so that the community needed it single-shop.docVIP

 PAGE \* MERGEFORMAT 11 Four principles so that the community needed it single-shop Medicines worth over 1,000 billion Chinese retail market is undergoing rapid changes in the degree of its market is much higher than the health care market (which account for the overall pharmaceutical market share of 70%). After several years of rapid development, the pharmacy terminal ushered in the ‘prescription drugs are required for a prescription to buy’, ‘spirit of the classes of drugs are non-operational’ policies. In 2006, the community health services will continue to expand market share, chain pharmacies and community pharmacies monomer (hereinafter referred to as a single shop in the community) are facing the loss of customers, in particular the loss of health insurance type of customer problems. Of Chain Drug Stores may be stronger by virtue of the availability of resources for risk resistance, while adjusting business category, such as the expansion of the proportion of non-pharmaceutical operations, in order to maintain a sustained pace of development. The number and size of the market for those who occupy the Chinese pharmaceutical retailing are more than 60% of the huge social-store group, how should they deal with the retail pharmacy winter? Industry self-help measures already can not wait. I recently visited a number of provinces with different characteristics of social-store (which are operating successfully, there are the maintenance of operation, there is a loss of state) and finally a single shop in the community needed it summed up the four basic principles, for reference and discussion of industry peers. The basic principles of a: single-store market position also If society is likened to a single shop in a product, you first need to consider is how the product should be market positioning, only the positioning of the product before allowing a clear target customers clearly understand the products on behalf of interests. Thus, the chain-store pharmac