Fresh Milk Promotion actual operation of the community.docVIP

 PAGE \* MERGEFORMAT 10 Fresh Milk Promotion actual operation of the community The new products to market, how in the shortest time for consumers to understand products, and try to buy to use, it is each enterprise are very concerned about the issue. Because the trial rate is determined by a product in the market of sales and market share. With the mass media advertising to promote a longer period, the price, but the risks high, and the proliferation of advertising, information conveyed is very limited, consumers are the lack of a sense of urgency, not necessarily to take action. A more satisfactory approach is to do residential area to the advertising, in-depth residential area to do publicity, a number of organizations to promote consumer participation in interactive activities to advertising, promotion and consumer trial together, so that message across faster and more comprehensive would be more effective. Fresh Milk is a fast moving consumer goods in a very special one product, it is concerned about the low, shelf-life is short, weight, value is not high, one to buy less, and often with complete consumption of breakfast. Purchasing decisions of consumers follow such an order: to know - try to buy - satisfaction (dissatisfaction) - repeat purchase (stop buying). Thus, in marketing strategy to enhance brand awareness and induce consumers to try to buy is the main content. At the same time, milk is a food, quality, taste good or bad about himself only, and not be judged by eye, so tasting is to induce consumers to try to buy an effective marketing techniques. In the community building a relatively complete large and medium cities, especially large enterprises and more industrial-based cities, those who are living relatively concentrated, a large area is often full of residential buildings to promote the protection of fresh milk marketing to attract subscribers with the community is certainly a line of effective way, (set of consumers a month from milk is g