From marketing to technology Gree air-conditioning business model questionable.docVIP

 PAGE \* MERGEFORMAT 6 From marketing to technology Gree air-conditioning business model questionable Attention to China’s home appliance market, people know that, Gree air conditioners in China’s home appliance industry in a professional known for. For years and monographs on the air conditioning industry chain structure, set up a covering upstream and downstream of the unique business models. Its core is the ‘large-scale low-cost manufacturing capabilities, large and fast network distribution capability’ to ensure that their access to stable benefits and a beautiful performance. At that time, Gree because the United States and the National World War I fame. Because the countries the U.S. unilateral price cuts, Gree pulled out of the sale of Gome stores nationwide. The Gree and National capital of the United States also will be the biggest break up surfaced, from marketing, From EMKT. also known as Queen of Gree air-conditioning, President Dong Mingzhu since 1997 and is committed to develop ‘regional sales company stock model’, that is, by Geli on the regional market will be the mainstream of the various businesses together to establish regional stock companies, and then using this model in the regional market on the construction and improvement of air-conditioned shops and gradually built up a set of completely independent of the Gome and Suning, etc. Chain store sales network of professional-type air-conditioning, while the right to speak of these networks were Gree with products and brands, a variety of policies, high rate of return by means of firm control. The author believes that this marketing model Gree benefit from the success of the unique properties of air-conditioning. Air-conditioning is not the same in other household electrical appliances, its products as it involves aspects of professional installation services, is not yet possible to achieve flat sales channels, we must rely on specialized agents and distributors to provide marketing servic