Fresh Marketing Winning 9 France.docVIP

 PAGE \* MERGEFORMAT 7 Fresh Marketing Winning 9 France 85% of the brands to enter the tomb area Private enterprises, according to Blue Book statistics, in China each year 150,000 new private enterprises, an annual closure of more than 100,000 private enterprises; 60% of private enterprises in the five years of bankruptcy, 85% dead in 10 years, with an average life expectancy is only 2.9 years, the Most of these companies are shaping the brand in less than three years, without any influence in the market, or disappeared, indicating the presence of the majority of the brand is just flash in the pan, did not play the brand effect. Brand death or paralysis, for many reasons, but from the perspective of the brand, the main reasons there are several aspects of the brand are unable to participate in competition: Enterprise of the high mortality rates, the aging of the brand, brand recession, brands to enter the tomb area, etc. factor. Brand is like a man, there is life, life will be Yousheng old lesions the laws of the old brand image, product packaging and selling old, visibility, reputation declined, access inefficiency, sales decline, decline in market share, brand Lost and other phenomena makes our brand and further aging, a recession, if the enterprises in these stages did not brand activation, improvement measures will make our brand into the brand grave. Once the brand into the grave area, although there are some well-known, but he is not in the consumers to buy the list, this time our brand also existed in name only! Fresh Marketing 9, France David Beckham is the world’s red-hot sports stars on the pitch every move to give women screaming, advertising screen smile more to make women hatched the soul, but no one can deny that he has been an athlete’s peak period of . MADRID practice is in accordance with his wishes, he ‘sold’ to the United States, on the pitch Beckham the brand has come to an end, but the smart of Americans believe that the brand Beckham p