Four missing in China shoe brands.docVIP

 PAGE \* MERGEFORMAT 5 Four missing in China shoe brands China is the world’s first production of shoes, in particular in Wenzhou, Zhejiang, Fujian Jinjiang, and mainly produced by three lions. Although we often see some of the media in China lack such and such a large number of exports of shoes news, but in foreign countries, China’s shoes favored by the majority of the reason associated with their low-cost. This is the owner of the majority of footwear often vaunted status of China’s shoes. Cheap, fake, one-time often became a byword of shoes in China, even though some take the road of its own brand of formal enterprises, but also most of the brand operation of the following deficiencies. The first is the lack of content from the shoe brand. At present the domestic market, there is a strange phenomenon, women more often than men’s pay more attention to shaping the brand connotations, such as the hundreds of times women’s shoes brand point is able to attract a large number of eyeballs, Yiyu this brand can increase women’s shoes, Ms. charm. Comparing the market today made men’s shoes, Senda, or rich bird, rich bird anyhow also punched a walking a fine line, allowing customers demonstrate wealth and the ‘bird’. Senda do? Who can know the spirit of the brand’s appeal Mody? Right pair of shoes, the two kinds of nothing more than meet customer needs, one is based on the interests of wearing the product demand, another is the emotional highlight brand identity appeals. Similar Senda, Fuguiniao shoes made for ten years and is estimated above has been little cause illness in terms of quality, the most terrible is that these brands are selling while prices encroaching upon foreign brands, but it simply can not meet consumer demand based on the emotional highlight identity. They can assert that in foreign famous brands with OEM or ODM to prey on Chinese shoes consumer market, as long as a slight to-point price strategy on the domestic brands could put forward a peac