From marketing people to CEO - How far is the road (Reference articles).docVIP

 PAGE \* MERGEFORMAT 17 From marketing people to CEO - How far is the road (Reference articles) Reference chapter: the experience of multinational companies 1. A marketing person to become CEO of the seven-year road - British American Tobacco plans echelon of talent Text / reporter Wang Zhuo Yu Xiang, the newly appointed Sanli Industrial Co. CEO, which served as British American Tobacco (BAT) brand manager for China headquarters. Reflecting on their marketing people to move towards a CEO from the road, he considered that BAT system, a sound training system for their own all-round development has laid a solid foundation. In the seven years of the training process, he not only learned the advanced marketing concepts, marketing approach and put it into practice, but also by experts from different departments of the training, master a comprehensive knowledge of business operations, not just the marketing knowledge. Most importantly, he learned to communicate with others, to teamwork, and have team spirit, which is to become a core leader of the most important conditions. , The system according to advanced training in marketing 1. Are familiar with all aspects of marketing management: The work of the first two years, the company let Yuxiang Chinese companies in the BAT marketing departments and all positions of rotation, which makes him all aspects of marketing, including market research, customer segmentation, brand management, has gained some understanding and experience. The first six months, his participation in the work is 555 channels of brand management, and 7-11, Watson’s sales of terminals such as those 555 contacts, and participate in promotional activities for young consumers. Six months later, Yu Xiang placed in a specific marketing projects as a project leader role. Each project, company executives will be assigned to a department manager for him as a ‘coach’, he was responsible for teaching business skills. ‘They are very dedicated, not afrai