From launch to landing wine into a period of adjustment.docVIP

 PAGE \* MERGEFORMAT 8 From launch to landing wine into a period of adjustment In the autumn of 2004, Changchun, rum, the participants of the wine plummeted relative to the number in previous years. In addition to Wuliangye, Maotai, Jiannanchun, Shuang’gou, the Loop and a few other wine enterprises, in order to Luzhou wines represented by a large number of medium-sized enterprises do not have to attend the meeting. The reason, I believe that apart from Changchun, a bit long distances, the wine is being implemented on their own decision-making is also an adjustment can not be ignored. Linked to the rum and several major wine companies during the high-level interviews with exposure point of view, I think that these wine companies are undergoing a series of new changes. Strategic adjustment is ready to fly During the Changchun rum, several wine companies have put forward some new ideas or strengthen a number of policy measures. For example, Wuliangye will further increase the Wu Liang-chun, Wu Liang alcohol market-building efforts, the intention is obviously to continue to expand the ‘Wu Liang’ prefix product market share. The Maotai is building for the store to continue to open up joints, in the rum again stressed during the senior year of Maotai liquor shall not supermarkets, commercial extra fine non-store outlets. According to a press control situation, wine companies spontaneously revealing signs of the adjustment. This adjustment is not only limited to an enterprise, but there are some common features. Taken as a whole can be divided into: (1) wine company product structure adjustment increase. This is to Wuliangye obviously thinks highly of ‘Wu Liang’ prefix products, as well as to strengthen the primary brand and Luzhou National Pits 1573 adjustment, such as acts of the most typical. Enhance the main industry, strengthen the fist product is the wine business as a major direction for the future. Of course, this adjustment can not be generated by the ma