Fresh and thawed - from fresh Meilings cases to see the brand Aging and Countermeasures.docVIP

 PAGE \* MERGEFORMAT 16 Fresh and thawed - from ‘fresh Meiling’s’ cases to see the brand Aging and Countermeasures When we see the original rabble-rouser, Lu wine 4 large family (Qin pool, Lan Ling, Jingzhi, Taishan San Miguel sources) do not have shout to earn money, do anything about when to go; When we think of the national industries have been five Jinhua: Chaffee, Guan Sheng Yuan, Jialing, Jianlibao, power and other Christians have a high name recognition, market performance when they Jiangshan Kusakabe; When we found that Coca-Cola, McDonald’s, Marlboro and other international brands have a long history when the old and the Mi-chien; . . . . . . We can no longer ignore the problem of aging brands! Everyone old and brand is all about. What is the brand the aging? As the internal and external reasons, the corporate brand in the market competition in the visibility, reputation, image, power drops, as well as sales, market share and other brands to reduce the decline of the phenomenon known as aging brands. Aging is a serious threat to the brand: high-profile low-awareness, just as into the love of Georgia use the word ‘cemetery’ zone. Bluntly, is this: Everyone knows to bring this brand, but when buying something very few people remember it. The history of the world’s proven brand development, brand life is very flexible. Longevity of the brand lies in effective control of branding aging innovation. How do I look at their own brand? How to make the brand is being rejuvenated the aging, more and younger? I believe that we may put the brand as a person, as if the aging of the brand’s aging or illness. Diagnosis and treatment of the brand with the diagnosis and treatment of the human body is in principle the same. Then, on the brand and its responses to the aging problem can be summarized as follows: physical examination - brainwashing - surgery - new weapons - wearing clothes - cry to upgrade. Examination: right brands a full range of inspection and