Four of the most boring market research.docVIP

 PAGE \* MERGEFORMAT 8 Four of the most boring market research ‘No investigation no right to speak’. Market research is a kind of market situation from the grasp to find the laws of the market, provide an objective basis for decision-making to the market an important market instruments. He was able to effectively prevent blindness of marketing, enabling market makers through data analysis and conclusions on the market a clear understanding of the market environment, in which the right to formulate corporate marketing strategy and business development direction. Therefore, the market research into a number of markets to make significant strategic and tactical decision-makers before the decision is an important part. Some market makers that there is no market through market research to make the decision-making is entirely subjective and unrealistic. So there are many companies in the market before making a lot of manpower and financial resources to carry out market research, or entrust the professional research firm to conduct market research. We can not deny that many correct decisions for the enterprise survey provides an objective market data, but we also found that a lot of research in itself is simply a waste of time and money. The following research is often boring research. 1: In order to justify the decision making of market research. A pharmaceutical enterprises have been identified in a city to do product promotion model market because the industry and the enterprises themselves have acknowledged, the city is a representative of the market, regardless of success or failure of the product are able to provide experience for the national market development. Market makers are in fact already have more complete idea of the marketing department to set up and sales channels have also been identified. But in a pre-launch, but chooses to undertake a large-scale market research. Including the urban population, per capita disposable income and consumption, cap