From high sister effect- how to interpret the marketing planning category innovation.docVIP

 PAGE \* MERGEFORMAT 5 From high sister effect: how to interpret the marketing planning category innovation Hong fluttering aroma overflowing streets, bee nest “plateau royal jelly” price beyond the usual royal jelly three times and in short supply, Wahaha Nutritional Express triumph rosy all the way in recent years, the entire food and beverage industry competition intensifies, varied The new class have emerged, but the market will eventually flush just a minority, a number of familiar household category reason astonishing performance, fully benefited from this initiative category innovation. Overall, companies have to create a new class of strategic thinking , with proper marketing and promotion strategy with assist, moving steadily, there is hope to create a blue ocean in the homogenization of the market, creating unexpected marketing miracle. Category innovation strategic value very much agree with everyone, but the real innovation category successful enterprise came to get a good return with little fact, when we grasp the deeper laws of nature and category of innovation, the success of category innovation is not difficult. First, it is worth mentioning that the category of technology and product innovation is not substantial changes and upgrades, its essence is “the consumer’s mind that this is different than the new stuff.” Key core products are in the original Micro Innovation or propose a new concept, a fresh pack, giving consumers the shock, the minds of consumers feel that this is something new. The famous “high-sister effect” on the category of innovation is very inspiring .09, down 40,000 yuan investment, the Ministry of Railways triumph build high-speed rail and high-speed rail service upgrades should begin to vote in many national media advertising to recruit high-speed rail staff, the results should who talk. adequate guidance Ministry of Railways, the “high-speed rail attendant” to “high-sister”, requiring no change with treatment, the re