From the base of strategic marketing - search for herbal tea in the Deluxe.docVIP

 PAGE \* MERGEFORMAT 4 From the base of strategic marketing - search for herbal tea in the Deluxe Base the core of strategic marketing, is to avoid direct competition to find the opponent’s weak links, explore the growth of the soil itself. Unfortunately, however, herbal tea market today, all cut into the business, are in the same product, price, consumers face the competition, resulting in Most enterprises are blocked attack, retreat. Hua-Ping Zhang strategic marketing base from which Sri Lanka to explore the herbal tea in the Deluxe room, opportunities, and even the probability of success. Deluxe did not come out before the competition in the market of milk, herbal tea is basically the market today, all businesses in this area in the dairy industry, from products to market, from end to all levels of competition, consumers are essentially identical , resulting in the competitive market, than who is the voice of big, who put more money. This cottage-style competition, leading to profits of milk prices drop again and again. But with the listed Mengniu Deluxe to show off, quickly broke the dairy industry competitive pattern of similar nature, its either from the concept, product, pricing, sales methods have taken a completely different strategy, and ultimately seized the high-end milk market quickly, Mengniu Deluxe profits today, has become the main contribution to the area. Then the herbal tea market, whether the birth of Deluxe, the time is ripe, herbal tea can stimulate consumption in the Deluxe enthusiasm, strategic marketing point of view from the base, this opportunity has come. Once the market is a mature category, in particular the emergence of white-hot, when similar competition, new entrants into the market business is not an effective and leading brand in the category leader in product position is very solid time. From the base of strategic marketing point of view, this time has Operation of birth category classification, the establishment of