From the awareness of brand meaning to the formation of brand ideas.docVIP

 PAGE \* MERGEFORMAT 8 From the awareness of brand meaning to the formation of brand ideas What is the ‘brand’? The word can be called different opinions. Every day we can see on the brand new explanation or definition. We can imagine the vast majority of the brand concept is that people needed to make up definitions. So what is the brand? It seems difficult to answer because each person experiences, cultural and knowledge backgrounds may have different answers, but one thing in common, that is, the psychological depths of each person will have their favorite brand identity and expectations, Different brands have different images have different personalities, as well as it can lead people to have a different experience. These are present in the minds of consumers in the stigma, how to discover these things out to raise awareness on the significance of corporate awareness of the brand to the formation of brand ideas are very useful. A brand identity is the product identification and symbol recognition The most basic meaning of the brand is a distinguishing sign (Logo), or product logo to be identified, it can be said that the identity of the brand is the product symbol. Consumers than it is to confirm their favorite products. From another perspective, the brand is, consumers of the identity card, different cultures and classes of consumers, different individual consumers, the brand they use is not the same, each will have a brand behind it there is a group with common characteristics people, such as the common consumption (life) way, cultural psychology, aesthetics and so on, in a common social class, has the same emotions, the brand can only belong to a group of people, he could not represent all, or else there would be no marketing meaning. Today, we have to understand a person’s identity, in a certain sense, just look at the brand he used on the clear-cut. Although we do not agree with Yimaoquren, but in fact, a person’s clothing, used items, objectively,