From the brink of the cliff to the lema.docVIP

 PAGE \* MERGEFORMAT 10 From the brink of the cliff to the lema Brink of commercial Art of War’s first ‘37 dollars,’ said a party to the negotiations put the other one can not push into the upper and lower position which can not be allowed under the mercy of their own. Like the horse hanging on the cliffs, if the other side to resist, you loose the rope, he would have to fall a cliff, be destroyed; if the other concessions, it also pulled him up so well as attain this purpose. This move sounds hurt, playing with more need superb skills, calling such shooting itself in the foot. Hubei early to do a certain brand of air-conditioning, the author of this file on the case of sub-matter, wanted to double-edged sword Le two horses on a precipice, did not expect that out of an accident due to the implementation part was almost strangled by the other party itself. As saying that a secondary market in Hubei and B 2 clients. A for a comprehensive state-owned stores, a total of three major branches in the city, its home appliance retailers in the local enjoys supremacy. B is a private enterprise, holds an exclusive two-story home appliance products, building strength, especially its rapid development in the field of refrigeration appliances on the A constitute a potential threat. A and B two control 70% of the city’s retail market share in home appliances. A’s advantage is accumulated over the years of goodwill and good after-sales service levels, the masses of his brand-name manufacturers more optimistic about retail sales. In 2001 I operated a store selling brand of air-conditioning more than 500 million yuan, more than 300 million Taiwan and Taiwan is a retail sales to consumers through a terminal, and the remaining two million yuan has jurisdiction over wholesale to the six counties. B store the same year the company only sold nearly one million air-conditioning, because the pressure is impressed by a store, not in cooperation with the B. It is perhaps in order to av