From the audience and the mob can see one of the best strategy for.docVIP

 PAGE \* MERGEFORMAT 5 From the audience and the mob can see one of the best strategy for Since 2003, the building advertising a new form of outdoor advertising as a dark horse, and venture capital companies have been recognized. This year, Focus Media founder and CEO, in its southern spring, led by one stroke to become Nasdaq’s ‘Chinese media first unit’. The Target Media also announced that has entered a period of intense preparatory listing. CTR have been based on a nationwide survey of 13 cities that, in the number of buildings on the Focus Media to rank first in 70% of the share, Target Media is only 28%. The AC Nielsen survey began in June, Target Media’s buildings share of 46.7%, Focus Media’s share of 49.8%. In both the ‘base camp’ in Shanghai, gathered to reach 53%, the score of 7 percentage points higher than the masses. No matter who is who is little more than one thing is certain. Focus and the mob in this field has become one of the best brands, very difficult to think of more than a third party opportunities. Points, in order to fight for a building between the poly, in order to strive for a market category. For tricks one after another. In the sub-, poly struggle intensified the case, the second brand to go beyond the first brand in addition to continue to seek public had raised more funds from competing for limited public indoor space, but also can be considered to expand overseas, such as Vietnam, Singapore, etc., the late 70s of last century, Coca-Cola Pepsi win lies in overseas markets in the allocation was to hold the event. Second, you can also precise market analysis and found that one brand of the weak and the first brand in the market do not care, but avoid direct confrontation and the first brand in Mengniu and Yili initial competition, Mengniu because avoiding and Erie competition, in the absence of backlash caused by the case of Erie, the rapid development of its own brand. The second strength of the brand because of the lack of com