From the CCTV 1118 diagnosis of CCTV brand.docVIP

 PAGE \* MERGEFORMAT 11 From the CCTV ‘1118 ‘diagnosis of CCTV brand China Central Television is the proud 1118 year, in this feast on Chinese companies to see if a box lunch is also a billionaire so cool thing. But I guess the rise of CCTV may not be cool, because the amount of CCTV marked in recent years, although correspondingly, but this is the reason for price increases, the number of firms from the delivery point of view, from 90 to nearly a thousand years, until 2006, 410 home, has been less than 400 this year, enterprises have already embraced CCTV great as before, and the CCTV will be put to tender each year is growing. Is put into increasing cases, the CCTV can not guarantee enterprises to participate in the enthusiasm and loyalty of CCTV media (such as Hunan Satellite TV, Shanghai TV, Beijing TV, etc. There are many companies compete for resources is the China Central Television has always been less than), the What went wrong? CCTV can only depend on the subject of a year in price increases do? CCTV should do to face the rise of local stations and online media since the rapid rate? Today, we analyze carefully analyzed. Tendering purposes and ways and means of CCTV tender worth mentioning, the Town Tour talk matter whether the purpose is to promote CCTV’s media, so that several advertising companies, are the other forms, so we must pass the case and marketing principles to analyze CCTV tender. The first is price increases, do not know the prices of CCTV is clear to the media the most powerful, or that the price hikes is the market leverage (the purchasing power of the media as the market price changes), short, up top university. Prices is a good thing, and then prices there are still customers of CCTV, but CCTV at the same time do not forget the purpose of price increases - the active participation of more companies, this is CCTV should be done. Unfortunately, CCTV does not always give small business opportunity in the bidding process in excess of t