From the two dimensions to re-examine the significance of the development of green marketing.docVIP

 PAGE \* MERGEFORMAT 15 From the ‘two dimensions’ to re-examine the significance of the development of green marketing Abstract Green Marketing is in the living environment changes presented in the context of a new marketing concepts, marketing, academia attracted national attention. ‘Green’ the central meaning is to protect the Earth’s ecological environment, promote human and, with the harmonious relationship between the ecological environment to ensure human survival and sustainable socio-economic sustainability. From a strategic and tactical level, on China’s implementation of the green marketing, the need for and significance is discussed. Keywords dimension of sustainable development of green marketing strategies and tactics Trend in today’s global environmental impact and green consumption is rising, if an enterprise follow the traditional marketing methods will be eliminated. Enterprises are to the survival and development, and in an invincible position in the competition, we must adapt to new situations and changes, implementing green marketing, to meet the people’s pollution-free, pollution-free, longevity requirements. In this paper, ‘two dimensions’ levels to re-examine our country’s need for the implementation of green marketing and significance. A high degree of strategic thinking from a new understanding of green marketing, the development of meaning 1.1 green marketing can promote the rational allocation of resources to enhance efficient use of resources In order to protect our natural resources and environment, the relevant departments have promulgated and implemented the ‘Environmental Protection Act’ and other five specialized environmental protection and ‘Environmental Noise Pollution Prevention Act,’ and so on more than 20 environmental laws and regulations. In July 1992 by the State Planning Commission and the State Science and Technology led the development of Agenda ‘21 ‘. This document, after March 15, 1994 the State Council dis