From the Wang Yung-ching selling rice to see the essence of marketing.docVIP

 PAGE \* MERGEFORMAT 5 From the ‘Wang Yung-ching selling rice’ to see the essence of marketing In the May 12, 2008 earthquake in Wenchuan, as Taiwan’s first contributions 1 million to the disaster area Formosa Plastics Group founder Wang Yung-ching much attention and praise, with its legendary experience in business, as a matter of fact, Wang is not only a sense of social responsibility of entrepreneurs, philanthropists, and its early years, when business is still a full marketing From .com master, and his gesture type, have demonstrated his superior business acumen, we are also not difficult to see his small rice store the development of the petrochemical industry of the Kingdom of the classic legend. Native of Anxi, Fujian and Wang brothers opened three years ago in Taiwan, Chiayi rice store selling rice, rice merchants and other business is different is that Wang Yung-ching has made some appeared to be a ‘stupid’ and even incredible movement, manifested in the following aspects: First, other rice merchants are rice, sand, gravel sold together (of course, is not intentional), while Wang was in the sell-meter, before all of these debris sorted out. Secondly, other rice merchants are all sitting back and wait ‘currency’, while Wang was at that time will be able to do street level marketing, and the configuration means of transport, delivery door, convenience of our customers. Third, sending m door, it is also always done some careful they must attack first the statistics, such as this household have a few mouthfuls of people, the amount of rice every day how much, how long it takes to send one each to send the number of He had 11 in the notebook. Fourth, the time to send m Wang Yung-ching was also carefully cleaned migang for customers, down migang capacity, the new rice on the following, Chen meters on top. Fifth, Wang Yung-ching also understand customer home wages a day and recorded, when they made a salary within a day or two to discuss Mican. Is mor