From the Spicy guerrillas case to see the application of integrated marketing.docVIP

 PAGE \* MERGEFORMAT 7 From the ‘Spicy guerrillas case’ to see the application of integrated marketing Preamble Child listened to a song, describing the Korean War, the Sino-US film ‘Shangganling’ theme song, called ‘my country’, Lan-Ying Guo singing has touched generations of people: ‘a river wide wave, wind and rice flower cross ... ... ‘. Now this song has been changed word. By those who changed it? By day and chased the street vendors to conduct relentless struggle to change the word corps, and become their military songs: ‘a long and wide street, at dusk the fighting Jieliang Bian, hospitality customers food and wine, but if chased come, deal with it yes Mi Cang. ‘Skilled use of wool. Zedong’s military thinking, the enemy (chased) into my back, I entered the enemy retreat, gain experience in combat, in practice, increase their abilities. Everywhere in China, Crouching Tiger Hidden Dragon. It is in a group of people among the street vendors, there are many marketing elite. The author downstairs there is a large supermarket not far from the evening lively, street vendors are also very large. A group specializing in selling Mala Tang, about a dozen a day, chased the evening after work, they come out to sales activities, and filled the streets on both sides of the long. I prefer because of Sichuan, so naturally Mala Tang loves the evening, often did things to eat downstairs, where a Mr MA boss, left me a deep impression. Ma boss every night turnover of about 220 per person, while the other peer average turnover of about 70-80 yuan. As often eat, gradually familiar with, one day late, so I went downstairs late night, and the old horse to chat with, have to drink, and drink aside, old horse out of his business secrets. Upon hearing this, feeling for a general marketing guidance, so write about the hope that the relevant officers to help, reference and inspiration. First, market research, market selection, market segmentation, product positioning of the uncon