From the tiger and eating furniture look at brand communications.docVIP

 PAGE \* MERGEFORMAT 9 From the ‘tiger’ and ‘eating furniture’ look at brand communications ‘South China tiger true and false’ event in the gossip of the road two months later, rose to attracted universal attention to the ‘tiger sight’ event. Although it is genuine and fake South China tiger has basically been determined, but the incident has not been concluded, ‘tiger sight’ event is still the focus of media attention. Coincidentally, is also a large number of recent media broke the news ‘to eat furniture’ events, with the ‘Tiger sight’ incident echoed. ‘Eat furniture’ into ‘Tiger sight’ after a big news hot spot, causing another round of battle of the Internet users. 2 and not a big thing has caused so much a reflection of society, from the perspective of brand communication that there is much to learn from them. Brand communication throughout the entire brand building process is to shape the brand a top priority. To make the brand become a well-known brands have to rely on the strength of brand communication. So, in shaping the brand enterprises more should pay attention to the tricks of brand communication and strategy. Of ‘tiger’ and ‘eating furniture’ analysis of the effects of the spread, we can come to the following to learn from Office: First, create public topic for the story narrative ‘Tiger sight’, ‘eating furniture’ and ‘Chang rocket lifted off’, ‘National People’s Congress Standing Committee of the elections’, ‘ship to visit Japan in Shenzhen, China’ basically nothing compared to other major events, but the small events can sometimes cause more people to extensive attention. ‘Tiger sight’, ‘eating furniture,’ Why can a long time attention, mainly because they are popular topics, can cause the majority of people interested in becoming the talk of people’s meal. In general, the public events are easier than the general topic of communication, tends to attract the eye. Therefore, in shaping the brand, companies want to create a public topic to pr