From the Tin incident to the first Marketing News Planning.docVIP

 PAGE \* MERGEFORMAT 4 From the ‘Tin incident’ to the first Marketing News Planning What is the news scheme? News planning to do? How News Planning? In answer to these questions, we first look at a true story: 1783, when a man named Paul Julius of the Jews, in order to sell his own tin, unexpected ‘caprice’, handwriting of the 60 marketing tin of ‘propaganda paper’, posted on a street in London 30 street lights pole. Because of this move, Julius was considered innovative in its history an advertising person. However, Julius was his idea to pay a heavy price, just as ‘weird measures’ implementation of the third day, angry colleagues stormed Julius factory is located in the outskirts of London, and set fire to a warehouse stacked tin burned. Unfortunately, Julius died, therefore, becoming a sensation of ‘tinplate event’ martyrs. 200 years later, founded the world’s first a news event planning company of the British Edward Lloyd, a very unique assessment of the incident, he said: ‘Paul Julius did not fail, though he put life and factories have got on, and from this point to sell tinplate speaking, Paul is precisely the success of after his death, almost the whole of Europe are aware of and familiar with the tin, knowing his role and value. However, I quite frankly tell you that in my view, 60 advertising posters nothing, he more than most could only attract a few buyers for Paul, but Paul Julius’s death and the factories were closed, warehouses have been destroyed such as these news stories, is the real most effective advertising, otherwise, tinplate could not be so quick to be acceptable to the whole of Europe. ‘ Indeed, regardless of Paul Julius intentionally or unintentionally, he created a news event, succeeded in getting a product sold in continental Europe ‘tinplate event’ can be said that the marketing in the history of the first classic case of a news planning. Read and understand the earliest and marketing planning-related news events, will help us