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From the Teletubbies to watch childrens marketing
PAGE \* MERGEFORMAT 8
From the ‘Teletubbies’ to watch children’s marketing
Teletubbies’’ ‘legend’ is the CITIC Publishing House launched a translation, the book claims by Kaien Wei Selman skin as ‘a maverick in the children’s entertainment world, the Wizards’. But in reality, the Teletubbies’ from well-known British children’s show producer puppet Cat Inc. (Rag doll), founder and creative director Anniwude with Andeluda Davenport hand Wisselmann just introduced it the U.S. market. However, from the book, readers can appreciate the Wisselmann in opening up the pre-school entertainment market Bilulanlv achievements.
Children love the products produced
In 1995, according to Si Bisi Wisselmann entertainment company founded, he discerning to discover that, strictly speaking, there is no production company focused on infants and young children of entertainment products. He realized, in the parents and the children’s television market, there is a great brand spaces. Yes, that time has been a ‘Sesame Street’, with ‘dinosaur Barney’, but they are not completely suited to those little brains just starting out, but they can not tell if the baby watch. When the Wisselmann with Anniwude encounter, he knew his chance.
‘Teletubbies’ is a puppet cat in 1996 the company signed with the British BBC produced 260 episodes of 30 minutes Diyou programs to animation as the carrier, about four lovable alien (ie, Teletubbies) in everyday life , the main target audience is from 12 months to 5 years old. ‘Teletubbies’ no clear set of educational goals, so it is not an educational program, it’s just showing the kids learn in the game, the development of interesting experiences.
‘Teletubbies’ and there is a very simple, safe, and ‘Sesame Street’, ‘dinosaur Barney’, etc. are placed in a lot of information. Wood and Davenport, after the children’s long-term study has concluded that young children ‘do not know anything, will not play’, so they create ‘Teletubbies’ starting point is not
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